Search Engine Optimization (SEO)

Search Engine Optimization is an advance approach for optimizing website in an effective way in order to upgrade the visibility of a particular website on all dominant search engines. This technique guarantees that the website earns a greater rank in addition to gaining higher traffic to it.
1) We execute an accurate detailed evaluation of our client's website by inspecting the web content as well as its design.
2) We provide technical aid on certain technological barricades.
3) We also engage in keyword-specific content development projects.
4) We specialize in promoting client's website by focusing on the target congregation important for our client's business.

There are two types of SEO Technique:

1) On-page optimization
2) Off-page optimization

On-page Optimization

On-page Optimization Attaining targeted online audience for your website is not trouble-free. On-page optimization one of the major vital moves in constructing SEO-friendliness of a web page. We can sum up to say that a web page that has not been appropriately optimized on the online computer network has minute chances of earning superior rankings on search engine result pages.

Superb InfoTech offers On-page optimization services in extension to On-page SEO analysis services. Our On-page SEO Analysis services support comprehensive statement of your website and provide a thorough report to you. Our report includes suggestions on planning that can improve your website's visibility online.

We offer diversified On-page SEO services

  Website architecture
  Title and keyword
  Meta description
  Content optimization
  Hyperlinks
  Image optimization

Perfect website architecture as a whole is about developing and upgrading how end users and search engines discover their means to your website. It’s about receiving the fine, most significant content before users and dropping the number of times they have to click to find it.

This also implies to search engines, by leveling out your website architecture; you can make promising high returns in indexation metrics like the number of pages achieving search engine traffic and the number of pages in a search engine index.

A title tag is the main text, technically known as title elements, which defines the title of a document. The title element of a web page should be a factual and to the point statement of a page's content. Title tags are considered to be one of the most important on-page SEO components. Title tags are used on search engine results pages (SERPs) to present preview fragments for a given page.

Title tag is vital to both user and search engine optimization. It generates importance in three particular areas: relevancy, browsing, and in the search engine results pages and appear in three key places: browsers, search engine results pages, and external websites.


Keyword Search Analysis

Keyword research is one of the most substantial, important and profitable tasks in the search marketing field. Ranking for the right keywords can create or deteriorate your website. keyword research assist you to forecast switches in demand, react to the shifting market conditions, and build the products, services, and content that web searchers are actively in quest of.

By researching on targeted audience’s keyword demand, you can not only discover which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not about generating traffic to your website, but about generating the right category of traffic.

Meta descriptions are HTML statements that give short descriptions of the contents of web pages. Meta description tags are extremely important in obtaining user click-through from SERPs (Search Engine Result Pages) and aid it to display preview snippets for a given page. The Meta description should not only make use of the keywords smartly, but also craft a gripping description that a searcher would wish to click.

The precise Meta descriptions are a webmaster’s chance to promote the content of its website to the web searchers and to brief them accurately if the given page contains the data they are expectant of. The description should be between 150-160 characters and should be unique.

The content of a webpage is what makes a page valuable. The content of a page is what the searcher came to see and is therefore tremendously imperative to the search engines. From a SEO point of view high-quality content is obliged to deliver a demand and have got to be linkable. The content on your website must be structured in a rational way. This is not only beneficial for SEO but also helps targeted searchers on your site locate other linked content effortlessly.

It is very essential to produce good content. Content is any information that makes the website alive and can be consumed on the web. Website content is the content produced with the aim of bringing search engine traffic. The longer the searcher browses on your site, the better.

Hyperlinks are found in almost all Web pages which allow users to browse from page to page. Your link should not be a broken link and should be an active link. There must be two types of links:
1) External links
2) Internal links

EXTERNAL LINKS:
An external link is a link that points at an external domain. External links are the extremely important source of ranking power. External Links are hyperlinks that target the source other than the source the link exists on. If website A links to a website B, this is considered an external link to site B. Similarly, if website B link out to website A, this is also considered an external link.

Internal Links:
Internal Links are hyperlinks that are destined to the same source on which the link exist. An internal link is a hyperlink that points to another page on the same website. Internal links are links that connects one page of a website to a different page on the same website.
Internal links are usually used in main navigation. They allow users to navigate a website, help set up data order for the given website and publicize link juice around websites.

Image optimization is the fundamental step for SEO campaign and one of the most crucial on page optimization aspect. Optimizing images can often give way to some of the major byte savings and routine improvements for a website.
Image optimization is a science as there are many fully fledged techniques and algorithms that can considerably trim down the size of an image.

1) Image relevancy gets a central hold when it comes to image optimization for SEO. The image relevant to the website should be optimized. An image of a car would not be relevant to the webpage for bus services.

2) The Alt tag is perhaps the most essential image optimization factor. The content in the alt tag is displayed in place of the image if the image is taking too long to load. The alt tag not only informs the search engines that there is an image positioned here but also communicates it about the title of the image.

3) Image size is perhaps the most essential image optimization factor. The content in the alt tag is displayed in place of the image if the image is taking too long to load. The alt tag not only informs the search engines that there is an image positioned here but also communicates it about the title of the image.`

4) File name is as important to image optimization as keywords to the URL. Instead of using default image file names, descriptive filenames with keywords separated by “-” (hyphen) should be used to give relevant information about the image.


Google Adwords (PPC)

Google Adwords is an advertising service to match the ever coming business wants by displaying ads on Google and its advertising network. The ads service is totally based on keywords and this service also enables all the businesses to manage their budget as they pay only when someone clicks on their ads.

Google Webmaster

Google webmaster is a program of Google that enables you to get more traffic to your website other than buying paid traffic through its Adword program. Google webmaster assists you to optimize your website through Search Engine Optimization (SEO). But before optimizing your site you have to sign up for Google Webmaster Tools (GWT).

Google Analytics

Google analytics Google analytics is a complex but cost-free service of Google that empower web masters and website owners to freely access web analytical data. Google analytics tracks traffic and visitors through your website and also tracks the performance of your marketing strategies.

Off-page Optimization

Off Page Optimization concentrates on digital marketing of your website over the online computer network to upgrade your SEO rankings besides your visibility online. Off Page Optimization centers whole focal point on link building job in extension to Social Media Marketing. Website requires more and more back-links from a range of valuable websites for search engine ranking.

For online business success, you should employ diverse methods for the same. Super InfoTech has its own web research professional group for generating maximum superior back-links. We have designed a variety of customized SEO Packages in addition to link building packages for online marketing requirements.

We offer divergent Off-page SEO services:

 Search engine submission
 Link building
 Directory submission
 Article submission
 Social media optimization
 Social bookmarking
 Local business listing
 PDF submission
 PPT submission
 Classified submission
 Video submission
 Forum and blog posting
 Press release submission

Search Engine Submission is a simple but time absorbing process where the webmaster submits the website directly to the search engine. Though there are apparatus and shortcuts for accelerating the speed of the process, but there is no substitute for actually submitting your site to the dominant search engines.

It is often seen as a means to promote a website but it’s not necessary to promote it as nowadays Google, Yahoo, and Bing use crawlers, bots, and spiders that in the course of time find most of the websites all by themselves.

The site operators submit their website or webpage because they can’t wait for search engines to discover them and add their entire new website and secondly, to update their webpage or website in the respective search engine.

Link Building is the most challenging aspect of search marketing but a very important skill required by a SEO. It is an amalgamation of several different skills – one needs to have mastery over content creation, sales, programming, psychology and good fashioned marketing to build strong links for your website or webpage and attracting consistent traffic to your site.

SEO Link Building is a fundamental way for websites to build their Off Page SEO strategies. Though the process of off page SEO Link Building is a time consuming and often frustrating but there are several means to develop off page links to your site and many SEO services that can help you with this process. It’s about nurturing and building those all-important inbound links to a web site.

Directory submission is a very basic activity that comes under off page Search Engine Optimization. In Directory Submission we submit a website to another website according to the category and the category is chosen on the basis of the theme of the site. Directory submission performs the task of collecting a backing for its site through which the PR (Page Rank) of its site increases in Google search.

Directory listings can play a role in a well-rounded SEO and online marketing strategy. Directory submission helps in SEO and will increase a page rank, also web operator will get do follow back links. One can also increase the ranking of its website and blogs significantly by submitting to various web directories.

Requirements for Directory Submission-
1) Title
2) Keyword
3) Description
4) E-mail

Advantages of Directory Submission-

  • Gain appropriate, influential links that search engines regards greatly.
  • Many directory pages will rank well for important search terms. If you are listed there.
  • You gain the additional exposure in the results pages.

Article submission is an influential internet marketing service in which we write down articles associated to our business and then carry manual submissions in quality article directories, significant blogs and content rich websites. For which our website link will come into view quicker in the Search Engines as these directories are crawled on a regular basis, gets more quantity of traffic and back links as well which in a roundabout way helps for ranking well in search engines.

Article submission refers to submitting an article into diverse article directories by putting keywords in the anchor to grasp a back link. It is a simple way to generate links and costs almost nothing.

Article Submission is a powerful and ethical method used by webmasters to get quality incoming links to their website and delivering Informative content for web users to read. Quality and mature content will give you better result and drive the customers.

Forum posting is the process of placing some helpful and relevant posts on the diverse online forums for SEO purposes. It is a brilliant technique to earn visibility and increase popularity and is one of the trustworthy off page search engine optimization activities.
Forum posting is becoming a more trendy way of increasing the page ranking of company websites and individual blogs alike. Forum posting is similar to online article submission, with a few major differences, though.

Two of the major differences between SEO articles and forum posts are dimension and the level of interactivity. A forum post is much shorter than an article. It has to be precise and straight to the point. Quicker and more focused replies are usually more efficient and they encourage more interactivity which is the other significant difference between article submission and forum posting.

Blog Posting

Blog Posting is an off page SEO activity. Blog posting includes Blog Directory Submission, Blog Review and Blog Commenting. Blog is a discussion and informational sites published on the World Wide Web. Blog posting is an activity that is ideal for bringing traffic to your website and helping your website to earn higher ranking in search engines.

Social media is a term referring to all the sites that may supply completely different social actions. Social media frequently feeds on discovery of new content such as news stories, and “discovery” is a search activity.

Social media marketing refers to the process of attaining traffic or attention through social media sites. For example, Twitter is a social site designed to let people share small messages or “updates” with others. Facebook, in comparison is a full-fledged social networking site that allows for sharing updates, photos, joining events and a range of other activities.

Social media can also assist build links that in turn support into SEO efforts. People also carry out searches at social media sites to find search related content. Social links may also affect the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Bookmarking is tagging a website and saving it for later. Instead of saving them browser, it is saved on the web itself. And, because bookmarks are online, one can easily share them with friends through email and many social sites.

A social bookmarking service is an integrated online service which facilitates users to add, write explanatory notes, edit, and share bookmarks of web documents. Social bookmarking is a way to bookmark our favorite web pages online to read them anytime and anywhere if we are connected with the internet. Social Bookmarking is necessary for better blog optimization.

The web pages bookmarked at social bookmarking sites are considered as a quality back link by search engines. And we all familiar with the fact that the valuable back links assist us to boost blog traffic and Page Rank. That’s why SEO professionals include SB in their search engine optimization practices.

A local business listing is an online description that contains business name, address, phone number, and other relevant details of a company. There are numerous websites and directories where local business owners can create their free business listings.

Local Business Listing is essential for increasing online search engine rankings. SEO has immense significance with local business listings. If you don’t proactively do some Local Business listings on the Web, customers will not be able to find it online. This may unfavorably affect one’s business as it could lead to rise in sales. 

Adding and validating your business in local business directories to a great extent can help you by increasing traffic on your website, attracting more customers, dropping marketing costs and also backing up in the search engine optimization efforts.

Advantages of local Business Listing-
1) They expand your site visibility.
2) They provide inbound link.
3) They increase website traffic.

PPT Submission definitely helps to generate traffic for your website. In order to make the content of your website visible to the traffic and promote your website you can opt for PPT Submission. As the PPT files are submitted to the reputed and top ranking directories, the chances of your content and website to get indexed quickly also increases.

Classified Submission provide links that leads your website from high ranking pages on various classified sites which could be in form of a niche-specified site. Classified Ads are generally online ads which are placed on Classified Resources. It works the same way as you give advertisement in any other media like newspapers, magazines, radio, televisions, etc.

Video Submission focus on manually submitting the online videos files to the file directories that are search engine friendly. It doesn’t involve any complicated steps; it’s very easy and simple. There are various benefits of video submission:

  Drives traffic to the website
  Provide plenty back links that is functional in bringing the website to the top of the SERPs.
  No constraint to a single site. It is possible to submit the same video to several submission sites.
  The submission sites can be a source of the massive amount of traffic coming to it.
  Videos are given more preference by the search engines.

PDF Submission is a very beneficial activity for SEO. It is an off page optimization way to get higher ranking for a website in search engines. You can create a PDF for your website and promote it by sharing your PDF file on the various sites available in the market for sharing PDF. Search engines can read PDF same way as HTML.

The PDF must be search engine optimized for better results and it can be optimized in the same way HTML pages are optimized. These sites are regularly updated and all the search engines crawl these sites more often. Getting a back link on these websites would assist you to optimize your keywords and bring more traffic to your website or webpage.

You must write your content for PDF Submission in Word Art. The Title and the Body of the article for PDF must contain keywords. It would be more appealing if you give hyperlinks to your keywords. The PDF should be made in a text format as search engines can only read text based PDF.

Basic step-by-step PDF creation:
1) Write your article in text format using MS-Word
2) Convert into PDF
3) Upload the PDF on PDF sharing sites

Internet Marketing

Internet marketing refers to advertising and marketing efforts that use the Web and E-mail to make direct sales through electronic commerce, in addition to sales from websites or emails. Internet marketing and online advertising work are classically used in combination with conventional types of advertising like radio, television, newspapers and magazines.

There are certain specialized areas of internet marketing:

1) Web marketing:
It comprises of e-commerce Web sites, affiliate marketing Web sites, promotional and informative Web sites, online advertising on search engines, and organic search engine results through SEO.

2) Email marketing:
It involves both advertising and promotional marketing activities through e-mail messages to current and soon-to-be customers.

3) Social media marketing:
It includes both advertising and marketing activities through social networking sites like Facebook, Twitter, YouTube, Instagram, WhatsApp, Digg, etc.